Monday, March 29, 2010

Mister: Varsity Jacket Series: 02

We will be releasing the second colorway of our Varsity Jacket. We have changed the leather arms to a textured leather and gold satin quilted lining.

Limited to 50 pieces and scheduled to release April 30th. We will be taking pre-orders on April 16th for everyone that would like to reserve their size.

Please email or call 415-440-3415 for any questions.

Wednesday, March 24, 2010

Mister (Mr.)

To all our old and new supporters: When we started the INVS line our goal was to produce garments that we felt every man should have in their closet. As cliche as it sounds we wanted to update classics with a more modern fit and add our own details. We knew the name would change as we wanted to have a name that better fit our mission.

We never liked the idea of "disposable fashion," Uniqlo, H&M, and Zara. We feel that todays consumer deserves quality and lasting style at a fair price. I don't want to say affordable because that is relevant to how much you make. By a fair price we mean that depending on the cost of whatever we are producing we don't mark it up to an unnecessary price.

So the line is OFFICIALLY called Mister, abbreviated as Mr.

The whole concept is that we are making such plain and classic garments that we are going back to a time when YOU the MAN really wore the clothes. We don't want a cool guy image or the image of some guy who dresses "proper" all the time. We just want you to be you, whatever sort of man you may be.

Thanks everybody, here are the Mr.(Basics: Henley). It is part of our (basics) line which will always be available in-store and like everything we're always improving and switching it up.

Retail - $18 OR 2 for $30
Available - Instore or Online

Monday, March 15, 2010

Button Front Cable Knit

Here's a preview of something coming this winter. This is just a sample though it is actually gonna be 100% black wool. But the wool is really nice not that itchy kind of wool, it will be good for layering and not too thick or thin. The fit is like a modern fit so it won't be too slim so you can wear something underneath.

It is super premature and we are working on it now, but just wanted to show you guys.

Tuesday, March 9, 2010

Introducing GEMS

I wanted to personally thank our creative director Gem Mateo for all he has done for INVS and as a big thank you we have decided to name the toddler brand after the designer himself. I hope you all can agree with the change and see how this is the last piece to the puzzle.

For our first design under the newly named Gems toddler brand is "Boom Boom Pow" which is printed with a water based uv changing ink. When you go out into the sun the explosion behind the words appears.

60% Cotton 40% Poly for a nice soft feel.

Made in San Francisco.

For more picture please click here.

Thank you Kaliya for looking adorable and Robert of City Picture Productions for taking the photos.

Friday, March 5, 2010

Leather Jacket Series: 02

Here is the first look at our Series: 02 for our Leather Jacket. We added a hood to the jacket over the 4" high rib collar.

Here is the dilemia, we are torn between releasing this in May when it is spring or wait till September when it is the right time of season. Since we have been getting a lot of people asking about how soon we are going to release it, we thought about pushing the release for May but at the same time September is such a great time of season yet so far away!?! What do you think?

Monday, March 1, 2010

INVS Men's Henley Basic Series

Here are the 3 henley colorways that will drop in a couple of weeks.

Spec: 60% Cotton 40% Poly
Sizes: S-2XL
Fit: True to Size
Feel: Lightweight and very soft
Details: Inside Contrast Back Collar piece (to hide stitch work of labels)
Price: $18 each or 2 for $30

Heather Grey

Heather Blue

Heather Red